Senin, 25 November 2013

VANS

Vans
Vans is a United States (U.S.)-based manufacturer of shoes—the company also produces apparel, such as t-shirts, hooded jumpers, socks, hats, and backpacks. As of August 2013, the brand is active in the actions sports industry and sponsors skateboard, surf, snow, BMX, and Moto Xteams.[2]
On March 16, 1966, at 704 E. Broadway in Anaheim, California, U.S., brothers Paul Van Doren and James Van Doren, Gordon Lee, and Serge D'Elia opened the first Vans store under the name The Van Doren Rubber Company. Paul Van Doren and D'Elia owned the majority of the company, while James Van Doren and Lee each owned a 10 percent stake. The business manufactured shoes and sold them directly to the public. On that first morning, twelve customers purchased Vans deck shoes, which are now known as "Authentic". The company displayed three styles of shoes, which were priced between US$2.49 and US$4.99, but on the opening day, the company had only manufactured display models without any inventory ready to sell—the store rack boxes were actually empty.[3]
The company continued to grow into the 1970s. Skateboarders who liked Vans' rugged make-up and sticky sole were seen wearing Vans all over Southern California in the early 1970s. In 1975, the Vans "#95", known today as the "Era", was designed by professional skateboarder Tony Alva and skateboarding figure Stacy Peralta. With a padded collar and different color combinations, the Era became the shoe of choice for a generation of skateboarders due to the non-slip bottom being more conducive for a better grip.
In 1976, Vans introduced the "#44" shoe, and with the help of skateboarders and BMX riders, the Vans "Slip-On" became popular in Southern California. By the end of the 1970s, Vans had established seventy stores in California, U.S., and sold through dealers, both nationally and internationally.

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